Discovery and Business Deep Dive

We begin with a structured discovery phase to fully understand the business before execution begins.

We define:

• What the business does and who it serves
• Core products or services that drive revenue
• Short term and long term goals
• Current challenges and constraints
• What success looks like for this engagement

This ensures we are solving real business problems, not just executing tactics.

Market and Competitive Research

Once the business is understood, we analyze the market landscape.

This includes:

• Identifying direct and indirect competitors
• Reviewing competitor websites, messaging, and positioning
• Analyzing social media strategies and content
• Reviewing active ads, offers, funnels, and calls to action
• Evaluating value propositions and differentiation

The goal is to identify gaps and opportunities for advantage.

Strategy Alignment and Positioning

Using insights from discovery and research, we define the marketing direction.

This includes:

• Refining the value proposition
• Defining the ideal customer and buying motivations
• Aligning messaging with revenue goals
• Establishing primary calls to action

All execution moving forward is tied to these decisions.

Website, Landing Pages, and Digital Foundation

If needed, we build or improve the website and supporting pages.

This includes:

• A modern, responsive website built for clarity and conversion
• SEO best practices implemented from the start
• Simple landing pages for webinars, promotions, email capture, or offers
• Landing pages designed for A/B testing and experimentation

The website and landing pages function as active sales and testing assets.

Vengo AI Agent Integration and Training

We integrate and train the Vengo AI agent directly on the website and landing pages.

The AI agent:

• Engages visitors in real time
• Answers questions and qualifies intent
• Captures contact information
• Routes leads into the sales process

This ensures traffic from all campaigns is captured and measured.

SEO Content and Blog Development

If needed, we create a blog to strengthen organic search visibility.

This includes:

• Writing expert knowledge based articles relevant to the industry
• Targeting high intent keywords and search queries
• Structuring content for long term SEO performance
• Clients may also write their own content, with our team providing structure and guidance if needed

Content Creation for Social and Ads

We produce creative assets designed for distribution and performance.

This includes:

• Images and graphics
• Short form videos and reels
• Platform specific ad creatives
• Messaging variations for testing

All content is created with conversion and learning in mind.

Paid Campaign Execution and Testing

We launch and manage paid campaigns, primarily through Meta Ads.

Our approach:

• Multiple creatives launched simultaneously
• A/B testing to identify high performing ads
• Clear attribution and tracking from day one

No campaign is assumed to work without data.

Weekly Performance Review and Optimization

Campaigns are reviewed weekly and adjusted accordingly.

We:

• Analyze engagement, clicks, leads, and conversions
• Scale winning ads
• Pause or replace underperforming creatives
• Introduce new variations for continued testing

This cycle repeats until consistent performance is achieved.

ROI and Revenue Tracking

Success is measured by business impact, not vanity metrics.

We track:

• Leads generated from campaigns
• Revenue attributed to marketing efforts
• Cost per lead and cost per acquisition
• Overall return on investment

Decisions are guided by data and revenue outcomes.